6 Weeks · Live Online + Recorded
SEO Course
Learn to rank websites on Google (and in AI search results) with keyword research, technical SEO, content strategy and link building.
Course Lesson Plans
Training Curriculum
A module-by-module breakdown of everything you’ll learn, from fundamentals to a final capstone project.
SEO Foundations
- How search engines crawl & rank
- SEO vs paid search
- Types of SEO explained
- Setting realistic SEO goals
Keyword Research & Intent
- Finding the right keywords
- Competitor keyword analysis
- Understanding search intent
- Mapping keywords to pages
On-Page SEO
- Title tags & meta descriptions
- Internal linking strategy
- Header structure & content optimisation
- Image & alt text optimisation
Technical SEO
- Site speed & Core Web Vitals
- XML sitemaps & robots.txt
- Indexing & crawlability
- Structured data (schema) basics
Off-Page SEO & Link Building
- What makes a good backlink
- Guest posting & directories
- Outreach basics
- Avoiding spammy tactics
Local SEO
- Google Business Profile setup
- Local keyword targeting
- Local citations & reviews
- Map pack ranking factors
Content Strategy for SEO
- Topic clusters & pillar pages
- Updating & repurposing content
- Content briefs that rank
- Blog SEO checklist
SEO Tools Deep Dive
- Google Search Console mastery
- SEMrush/Ubersuggest workflows
- GA4 for SEO reporting
- Site audit tools
E-commerce & Blog SEO
- Product page SEO
- Blog vs commercial intent pages
- Category page optimisation
- Duplicate content fixes
AI & Search Optimisation
- How AI search & answer engines work
- Using AI tools for SEO research
- Optimising content for AI overviews
- AI-assisted content audits
SEO Reporting & Audits
- Running a full site audit
- Building client-ready reports
- Prioritising fixes by impact
- Tracking rank & traffic over time
Capstone Project
- Audit a real website end-to-end
- Present findings & recommendations
- Build a 90-day SEO action plan
- Add the audit to your portfolio
FAQs
Questions About This Course
Can I learn SEO with no prior website experience?
Yes, the course starts with SEO fundamentals and how search engines work before moving into hands-on audits and tools.
Does this course cover ranking in AI search results, not just Google?
Yes. We cover how AI-driven search and answer engines evaluate content, and how to structure pages so they’re easier to reference.
Will I work on a real website during the course?
Yes, your capstone project is a full SEO audit and action plan for a real website of your choice.
Is SEO a good skill to combine with the Digital Marketing course?
Yes, SEO pairs very well with the Digital Marketing course for a well-rounded marketing skill set, though it’s also complete as a standalone specialisation.
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Ready to start the SEO Course?
Book a free counselling call or enroll directly to secure your seat in the next batch.