3 Months · Live Online + Recorded
Digital Marketing Course
Go from zero to running real marketing campaigns — SEO, paid ads, social media, email and AI tools, all in one course.
Course Lesson Plans
Training Curriculum
A module-by-module breakdown of everything you’ll learn, from fundamentals to a final capstone project.
Digital Marketing Foundations
- Marketing funnel & buyer persona
- Career paths in digital marketing
- Digital ecosystem overview
- Setting campaign goals & KPIs
Website & WordPress Basics
- How websites work
- Landing pages for campaigns
- WordPress dashboard basics
- Tracking codes & pixels
SEO Fundamentals
- Keyword research basics
- Off-page & backlinks overview
- On-page SEO essentials
- Technical SEO checklist
Social Media Marketing
- Platform strategy: Instagram, Facebook, LinkedIn
- Organic growth tactics
- Content calendar planning
- Community management
Google Ads & PPC
- Search campaign setup
- Keyword bidding strategy
- Display & Shopping ads
- Budget & bid optimisation
Meta Ads (Facebook & Instagram)
- Ads Manager walkthrough
- Ad creative best practices
- Audience targeting & retargeting
- A/B testing ads
Email & WhatsApp Marketing
- List building & segmentation
- WhatsApp Business marketing
- Email automation flows
- Open & click rate optimisation
Content Marketing & Copywriting
- Copywriting frameworks (AIDA, PAS)
- Storytelling for brands
- Blog & content strategy
- Content repurposing
Analytics & Reporting
- Google Analytics 4 setup
- Conversion tracking
- Reading campaign reports
- Building client-ready reports
AI Tools for Marketers
- Prompt engineering with ChatGPT
- Canva AI for creatives
- AI content & ad copy generation
- AI-assisted campaign planning
Affiliate & Influencer Marketing
- Affiliate program basics
- Campaign collaboration
- Influencer outreach
- Performance tracking
Capstone Project
- Plan a full 360° campaign
- Present results & report
- Execute across 2+ channels
- Build your marketing portfolio
FAQs
Questions About This Course
Do I need any prior marketing or technical knowledge?
No. The Digital Marketing Course starts from the fundamentals and is designed for complete beginners, including students, business owners and homemakers with no prior experience.
Will I get hands-on experience with real ad accounts?
Yes. You’ll set up and run practice campaigns on Google Ads and Meta Ads Manager as part of the curriculum, alongside real case studies.
Is this course useful for someone who already runs a business?
Absolutely. Many business owners join specifically to manage their own SEO, ads and social media instead of relying entirely on an agency.
How is AI used in this course?
You’ll learn to use tools like ChatGPT and Canva AI to speed up content creation, ad copywriting and campaign planning as part of a modern marketer’s toolkit.
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Ready to start the Digital Marketing Course?
Book a free counselling call or enroll directly to secure your seat in the next batch.